I’ve directed large corporate website redesigns for the likes of Carrier, Liberty Mutual, Press Ganey, ZOLL, Mass General Brigham and Foley Hoag overseeing the art direction, UI and UX.

The hardest campaigns aren’t the ones with a huge budget and a photo, or video shoot. The hardest ones are where you need to be scrappy. There’s no brand guidelines. There’s no photography budget. The media buy needs to provide results and the customers need to be engaged and the only imagery you have needs to be sourced on getty. Here are some of those campaigns.

This was my favorite project in my time at Bose. A lifelong skier—I knew many of the athletes that we sponsored. To be asked to be in charge of a campaign to support our US Ski & Snowboard team sponsorship during an Olympic year was a huge honor. My goal was to showcase them as the world-class athletes that they are and the dedication these athletes must have when the common perception is that they’re slackers, or simply get off a chairlift and point their skis down the mountain.

Bose earned nearly two-thirds of its revenue during the holiday season. Then why didn’t they have a unified budget and approach to their marketing efforts that included: digital, display, social, email, web and retail? I didn’t know, but that’s the question I kept asking every year until I wore the company down and was asked to oversee a unified creative holiday budget and campaign. The “Spread the Joy” platform was developed to work across the globe with multiple products and in multiple languages.

A rebranding and website redesign project for the resuscitation devision of ZOLL. The objective was to communicate the heart of ZOLL and a more human-centered approach.

I oversaw the day-to-day organic and paid social creative for Bose platforms. This involved managing photoshoots, developing a framework for messaging and content, working with influencers and paid partnerships. There was a large strategic framework we developed to align internal staff and external partners to know how to represent the brand. The work here showcases the summer content for 2019.

Launching a consumer product is no easy task. At Bose this meant developing a visual and communication platform that spans digital, social, retail and third-party retail. I oversaw the development of the wide array of assets needed to launch the product, including: 3-D renders, studio photography, photo and video shoots, messaging and foundational copy, digital marketing assets, website ux, branded content, retail windows and retail displays. It was a sprawling project that brought Bose’s next generation smart speaker to market.

How does Bose use editorial content to drive engagement with new and existing customers? You build content around the user, not around the brand. We analyzed keyword traffic, time spent on specific product pages and mentions on social media to come up with a content strategy and experience to drive more organic traffic from users especially on highly competitive keyword traffic. This meant telling much different stories than we were used to. Instead of just catalog artists and athletes who we paid to endorse the brand, we found a deeper emotional connection and passionate storytelling. I oversaw the design, ux, content strategy, technical improvements and vendors who wrote the content to bring this large section of the site online.

I was the creative manager for Bose.com which included overseeing testing, marketing, personalization, UX improvements and overall design. I managed a group of visual and user experience designers who’s job it was to optimize and enable new functions and customer experiences for users. I also managed relationships with several agencies who helped us strategize around new product offerings and other new areas of the site.

Every so often you get an invaluable insight into human behavior. Studies at Stanford showed that people who were shown aged renderings of themselves were likely to save a significant amount more towards retirement. We wanted to not only show people what they'd look like in retirement, but what the world would like as well.

I worked as lead Creative with my writing partner crafting the  entire experience and media placements. We partnered with a third party to develop the face aging effects.

The experience won many accolades including an OMMA and a Silver Effie. It was featured by Fast Company, Wired, The New York Times, The Today Show and more.

The project so nice, we made it twice. In the midst of a major rebrand for the bank—they earmarked Face for an overhaul for the brand relaunch. We decided to take it a step further and have you meet a real walking, talking future you.

The walking and talking part had to go when parties decided to play it safe, but the end result still added an entirely new layer to the experience.

The experience won many accolades including an OMMA and a Silver Effie. It was featured by Fast Company, Wired, The New York Times, The Today Show and more.

This is a series of interactive tools that I designed for Better Money Habits, an financial education program by Bank of America. There's one to help you understand how much home you can afford, one for starting a budget, and one to get out of debt. Banks have many tools and calculators where you input a number of variables and then they give you a result without ever giving you any insight into how they got there. These attempt to pull back the curtain and explain the fundamental concepts behind the results so people can make more informed decisions about their finances.

Bank of America developed their Better Money Habits education program at a time when consumers still had fresh memories of the housing crisis of 2008. The problem, was how to develop a language and aesthetic that talked to consumers about a very sore subject matter. 

I worked as part of a large team that developed the program across several agencies. My role was to develop the new content for launch, including infographics, interactive videos, calculators and tools. A lot of the visual identity for the program grew out of the work I developed across the project.

I worked on a large team across several agencies to promote the Bank's sponsorship of the Special Olympics in LA.

The video is a concept I contributed for an ESPN media partnership. I thought that if ESPN and the Bank were really going to go, "all in," that they needed to have on-air coverage from a Special Olympics athlete who could do sideline reporting and studio coverage of the games. I believe the video is testament the power and originality of the concept.

The other two ads are a concept that my writing partner and I contributed to the early stages of the campaign. The concept is that these incredibly special people are athletes first, and capable of doing amazing things. They still swim 100 meters in the pool. They still feel the thrill of accomplishment and competition.

The concept was moving forward as the winning campaign until the client altered course a few months before launch.

CVS was in the middle of a full brand redesign. We were asked to develop a new look-and-feel for their email, and some suggestions for social media. We also helped assist on product photography, distinguishing brand elements, illustration styles and typography.

A redesign of MerrillEdge.com to make it easier for the consumer to understand what Merrill Edge is and how it works. The site became easier to navigate and better focussed on the personal objectives of the consumer.

We wanted to help customers improve their personal finances by giving them the power to have more insight into their own spending habits. This along with the Better Money Habits program helped financial wellness concepts become easier to understand and apply.

This online budget tool visualizes their real spending and provides detailed breakdowns of what they spend on key categories, like: transportation, housing, and food. It offers alerts based on personalized budgets so users can gain greater control of their finances and offers relevant Better Money Habits educational content based on their spending behaviors.

These are the initial designs that I completed to set up the look-and-feel of the tool for the larger team.

This is the stuff I do in my spare time. I have a monthly Soul night in Boston where I spin rare and hard-to-find 45s. I also never mind crafting an invitation, or a brochure when someone asks nice enough. These are some of my favorites from the last few years.